Services

Everything I do, and what it costs.

One senior engineer. Fixed prices or month-to-month retainers. No hourly meters, no long discovery phases, no junior rotation. Here's the full menu.

01 · Retainer

Fractional CTO

Part-time senior technical leadership until you hire a full-time CTO. Strategy, architecture reviews, hiring, vendor calls, security, and technical due diligence.

From $5,000/month, month to month.

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02 · Retainer

Technology & AI Advisory

A ranked opportunity map, working sessions, async access, and vendor calls with no reseller margins. For teams whose AI pilot ran and nothing changed.

Advisor $5,000/mo · Embedded $9,000/mo

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03 · Fixed price

SaaS MVP Development

A working product in 4–6 weeks with auth, payments, and integrations. Conventional stack so your future hires can maintain it.

Typically $25K–$60K, fixed price.

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04 · Audit + fixed price

AI-Built App Rescue

Stabilize the Lovable, Bolt, v0, Cursor, or Replit app that breaks under real users. Security, stability, and a codebase a team can take over.

$1,500 audit, then a fixed-price quote.

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05 · Retainer

Forward Deployed Engineer

An embedded senior engineer for AI teams: agents, integrations, evals, and demo-to-production hardening. In your repos, on your Slack.

$9,000/month, month to month.

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06 · Fixed price

Custom Software Development

Internal tools, workflow apps, integrations, and the systems that replace the spreadsheet everyone is afraid to touch. Scoped and quoted up front.

Quoted per project after a free call.

Describe the project →
07 · Retainer or project

Engineering Team Building

A long-term staffing answer, not a contractor rotation. Build your in-house team (roles, hiring, onboarding, handoff) or get a managed team of senior engineers that I lead for you.

Scoped per engagement after a free call.

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Legal Tech

For law firms: BetterDocket

Legal technology products and services live under the BetterDocket brand, a DBA of Product Advantage LLC. Matter management software for solo and small firms, plus the operational services a new firm needs.

  • BetterDocket matter management and client portal
  • Spectator, free local meeting notes for Mac and Windows
  • Firm formation, website, domain, email, and technology setup
  • Bookkeeping, trust accounting, CPA and tax, payroll and benefits
  • Local SEO, AI search (AIO and GEO), financial systems and reporting
Which brand should I contact?

Product Advantage vs. BetterDocket

Product Advantage is for startups, SMBs, and AI companies that need technical leadership, a product built, or a codebase rescued.

BetterDocket is for law firms that need matter management software or help running the business side of the practice.

Same engineer either way. If you're not sure, use the contact form here and I'll route it.

Process

How every engagement starts

The same four steps whether it's a six-week build or a twelve-month retainer. You always know the cost and the timeline before work starts.

Discovery call

Free, 30 minutes. You describe the problem. I tell you whether I can help and roughly what it would take.

Plan and price

A written scope with a fixed cost and timeline, or a retainer tier. If the honest answer is "don't build this," you get that instead.

Short cycles

Build in one- to two-week cycles with something clickable at the end of each. No six-month silence.

Deliver and support

Full code ownership, documentation, and an optional ongoing relationship on your terms.

Compare

Agency vs. freelancer vs. Product Advantage

Dev agencyFreelance marketplaceProduct Advantage
Who does the workAccount manager, PM, rotating devsWhoever accepted the gigOne senior engineer, start to finish
Pricing$50K–$200K+ MVPs, hourly overagesHourly, hard to predictFixed price or flat monthly retainer
Timeline3–6 monthsUnpredictableMVPs in 4–6 weeks
Business judgmentScoped to the SOWUsually noneFounder, operator, and investor perspective
Code qualityVaries by teamVaries widelyConventional stack, tests, docs, your repo
Will say "don't build it"RarelyRarelyYes, and often

Not sure which one you need?

Book the free call. Most people leave with a clear next step, and about a third of them don't need to hire me.