Matter management for small law firms. It connects tasks, documents, deadlines, messages, time tracking, and invoices around each case, with a client portal and a copilot that proposes actions for the firm to approve. Live, in early access, with a services arm that handles firm formation, websites, bookkeeping, trust accounting, and local and AI search.
betterdocket.com ↗About Product Advantage
A one-person technology practice. Fractional CTO, product builder, and advisor to founders and operators. One senior engineer, no agency layers, and a track record of shipping products under my own name.
Built by an operator, run by an engineer
I build software for businesses that are usually running on spreadsheets, email threads, and a tool that was never meant to do what it's doing now. Most of my career has been spent as the engineer who also had to make the product and business calls.
Product Advantage LLC is the company I use for general technology services: fractional CTO work, SaaS MVP builds, AI-built app rescue, embedded engineering, and advisory. BetterDocket is a DBA of the same company and is where I put legal technology products and services for solo and small law firms.
I use AI where it clearly adds value and skip it where it doesn't. I will recommend off-the-shelf software when that's the better answer. And I pick stacks that will still be supported in five years, because the goal is code your next hire can read, not a demo that impresses once.
What you get working with me
- Fewer handoffs. The person on the call is the person writing the code and making the architecture decisions.
- Faster decisions. Build-or-buy, rebuild-or-refactor, vendor selection. You get a written answer, not a workshop.
- Readable code. Conventional stacks, documented, with tests. Your future engineers inherit something maintainable.
- Honesty about fit. If I can't help, I say so on the first call and point you somewhere better.
Things I've built and still run
I don't just advise on product. I ship it, support it, and answer to the customers who pay for it. That shapes every recommendation I make.
A free meeting-notes app for Mac and Windows that records, transcribes, and summarizes locally. No account, no upload. It's a working example of how I think AI should be shipped: useful by default, private by design.
Learn about Spectator ↗Head of a family investment office
Alongside the practice, I lead our family office's technology investing. We invest directly in early-stage tech companies and as a limited partner in venture funds, including DeepWork Capital Fund 3.
It makes me a better CTO for clients. I know exactly what an investor's technical diligence looks for because I run that diligence myself, and I know which problems actually kill companies versus which ones just look scary on a slide.
"The best technical diligence is done by someone who has had to live with the consequences of the decision."
How I think about technology
Boring where it counts
Pick tools that will still be supported in five years. Adopt newer ones only when they clearly earn their place.
Useful, not decorative
I use Claude Code, agents, and MCP servers daily. I also know when a cron job and a form beat an "AI feature."
Cut honestly
The fastest path is often a vendor or a dropped feature. I'll say so even when it means less billable work.
Ready to talk?
A 20-minute call, a direct answer, and no follow-up sequence if it's not a fit.